Quiz for Squarespace: how to Create a quiz with Interact

Table of Contents

1. Introduction
2. Why Create a Quiz?
3. Step-by-Step: How to Build a Quiz That Actually Works

4. FAQs
5. Final thoughts

Quiz for Squarespace:
A guide for artists, creatives, and thoughtful entrepreneurs

A well-crafted quiz for Squarespace can do more than entertain — it can clarify your offer, guide your audience, and grow your list with people who are truly aligned with your work.

As a web designer for artists, creatives, and small business owners, I’m always looking for ways to help clients connect with the right people — thoughtfully and meaningfully. Quizzes are one of the most intuitive and creative tools I’ve found for that.

In this guide, I’ll walk you through how to create your own quiz step-by-step using Interact — my preferred quiz platform and the one I recommend to clients.

Whether you’re a photographer, creative coach, service provider, or multidisciplinary artist, this is a practical and creative way to deepen engagement and bring the right people into your world.

Why Create a Quiz with Interact for your Squarespace Website?

Quizzes help your audience feel seen — and that’s powerful. A strategic quiz can:

• Grow your email list with people who actually want to hear from you

• Segment your audience based on their goals, needs, or style

• Recommend the right product, service, or next step — automatically

• Increase time on site and engagement (great for SEO and conversions)

• Offer insights that position you as thoughtful and experienced

And the best part? Done well, it doesn’t feel like marketing. It feels like guidance.

“With an average conversion rate of 40%, quizzes are one of the most effective lead-generation tools you can add to your website.”

— Interact

Quiz for Squarespace: Why I Recommend Interact

After testing several quiz builders, I landed on Interact because it’s the most creative-friendly, intuitive platform I’ve used.

Here’s why:

• User-friendly interface that doesn’t require code

• Conditional logic made easy

• Works beautifully with most email platforms

• Templates that are easy to personalize

• Real support + strategy guides

• Built-in AI quiz generator to create custom quizzes in minutes

For artists, creatives, and small brands who want something meaningful — Interact is by far the most customisable and thoughtful option I’ve found.

Try Interact for free here and see why it’s my go-to quiz platform.

Step-by-Step: How to Build a Quiz with Interact

Here’s how I built my own quiz — Which Website Package Best Supports You Right Now? — and how you can build yours too.

Step 1 / Define Your Quiz Purpose

Before you dive into design, take a moment to define why you’re creating your quiz for Squarespace— your purpose will guide every choice you make.
What’s the main goal? Is it to:

• Grow your email list?

• Recommend a specific product or service?

• Help people understand their needs or style?

Example: I created my quiz Which Website Package Best Supports You Right Now? to help entrepreneurs, artists, and creatives explore their options without pressure — and guide them toward the service that best fits.

Quiz ideas for your Squarespace website

• For Artists & Creatives

  • Which Piece Belongs in Your Space?

  • What Story Are You Drawn To?

  • What’s Your Visual Mood Today?

  • What Kind of Creative Energy Are You Looking For?

• For Coaches & Consultants

  • What Kind of Support Does Your Practice Need Right Now?

  • How Aligned Is Your Business With Your Values?

  • What’s Holding You Back From Showing Up Online?

• For Product-Based Brands & Shops

  • What’s Your Visual Brand Personality?

  • Which Product Collection Fits Your Style?

• For Educators & Course Creators

  • What’s Your Learning or Creative Style?

  • Which Program or Course Is Right for You?

Step 2 / Choose How You Want to Build Your Quiz

In Interact, you can start in one of three ways:

1. Start from Scratch

2. Generate with AI

3. Clone a Template

1 / Start from scratch

Build your quiz entirely your way. Starting from scratch gives you complete freedom over the questions, answers, and results, so every detail reflects your voice, style, and goals. Perfect if you already have a clear vision or want full creative control. Choose from assessment, personality, or scored formats.

2 / Generate with AI

Let Interact’s AI do the heavy lifting. Share a link, a few details about your topic and audience, and it will create a draft quiz for you — complete with questions, answers, and results — that you can customize to match your voice and brand.

03 / Clone a template

Choose from Interact’s library of ready-made quizzes and use it as your starting point. Swap in your own questions, answers, and branding to quickly create a quiz without building everything from scratch.

You can test all three build methods inside Interact here.

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Step 3 / Write 5–7 Thoughtful Questions

Work backwards from your results — what do you need to know to recommend the right outcome?

Keep your questions:

• Easy to answer

• Aligned with your tone — playful, reflective, or straightforward

• Visual where possible (images work well for creative audiences)

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Step 4 / Create Results That Reflect Real Needs

Your results are where the connection happens. Each should be clear, distinct, and genuinely helpful — offering insight, a next step, or a thoughtful recommendation linked to your services or resources. Write in your own voice — affirm where your audience is now, match their pace, and offer a clear way forward.

Keep it to 3–4 results so people can focus without feeling overwhelmed.

Example from my quiz:
Custom Website
Strategic. Tailored. Built for growth.
“You’re ready for a custom online presence that supports your long-term goals and showcases your work at its highest level (…)”

Before showing results, add a short opt-in form so you can send their result — plus extra tips — straight to their inbox.

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Step 5 / Assign Answer Logic

This is where Interact works its magic — and it’s surprisingly easy. Just connect each answer to the result it should lead to. The visual interface makes it simple to adjust in a few clicks!

Some answers can link to more than one result — Interact handles this effortlessly. You can preview and test combinations at any time, so you’re never stuck with the first draft.

Step 6 / Design

Make your quiz for Squarespace look and feel like part of your brand:

• Add a quiz cover

• Match your fonts and colours

• Add engaging visuals to boost interaction

• Optimize social share settings so results look great when shared

A well-designed quiz doesn’t just look good — it keeps people clicking until the end.

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Step 7 / Launch Your Quiz

This is the fun part — getting your quiz out into the world. Once you’ve polished the details, publish it and choose how to share it so it reaches the right people:

• Direct link: Share on social media, email, or anywhere online

• Embed code: Place it directly into your Squarespace site (homepage, services page, blog, resource section)

• Announcement bar: Highlight it at the top of your site

• Pop-up: Grab attention for time-sensitive campaigns

• Facebook/Instagram ad: Drive targeted traffic to your quiz

In Interact, set up conversion tracking so you can measure your quiz’s impact. Add your Facebook Pixel or Google Analytics code to track completions, opt-ins, and conversions over time.

CustomiZe, publish, and track your quiz with Interact here.

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Step 8 / Create a Follow-Up Email Sequence

Your quiz doesn’t end with the results — it’s the start of a conversation. A simple email sequence keeps people engaged, builds trust, and gently guides them toward working with you.

• Email 1: Their result + 1 actionable tip + link to your service page

• Email 2: A related case study

• Email 3: A helpful checklist or resource

• Email 4: Invitation to connect or book a consult

This is where your quiz becomes a full funnel — not just a one-off interaction.

Quiz FAQs

• Do I need tech skills to use Interact?

  Not at all. Interact is designed for non-techy creatives, and the interface is intuitive. If you can drag and drop, you can build a quiz.

• Can I connect my quiz to my newsletter?

  Yes — Interact integrates with most major email platforms. You can automatically tag people based on their quiz results and send them tailored follow-ups.

• Is it easy to embed a quiz on Squarespace?

  Yes. Just copy the embed code from Interact and paste it into a code block on your Squarespace page. It works on any page, section, or even in a popup!

• How long does it take to make a quiz?

  If you start with a template or the AI quiz builder, you can have a finished quiz in under a day. Building from scratch will take longer, but it gives you full creative control.

• Why do you recommend Interact over other tools?

  It’s the most flexible, user-friendly quiz platform I’ve tried — and it’s built with creatives in mind. Try it free here to see how it works.

Final thoughts

The best quizzes meet people where they are and offer a way forward that feels respectful and grounded. Whether you’re a designer, coach, or multidisciplinary artist, a good quiz isn’t about clicks — it’s about starting a conversation with care.

Ready to Create Your Quiz with Interact for your Squarespace Website?

If you’re ready to create one, try Interact here and start building a quiz that reflects your voice, builds trust, and guides your audience with clarity.

This is your invitation to turn insight into connection — and connection into growth.